Sunday, September 29, 2019

2019 - Day 272/93 - Sunday...Boilerplate...

This guy commandeered the newspaper this morning and hijacked it to the garage, without me even knowing. He stayed right there for most of the day, until I unceremoniously evicted him from the premises. Not sure what his fate held for him, but he is out of the garage. Most of the day was spent napping, a new custom for Sundays. Naps, chickens, chores and just general catch-up stuff. Unfortunately, I am also a victim of Madison Avenue: Applebee's has been advertising a variety of hamburger meals, and I fell for the hype. Sadly, the Impossible Burger at Burger King was better than the entree I chose this afternoon. When will I ever learn?

Boilerplate -- Noun. 1. syndicated material supplied especially to weekly newspapers in matrix or plate form. 2a. standardized text. b. formulaic or hackneyed language. The contract includes page after page of dry boilerplate that few customers actually read.

Did You Know? In the days before computers, small local newspapers around the United States relied heavily on feature stories, editorials, and other material from large publishing syndicates. The syndicates delivered that copy on metal plates with the type already in place. Printers apparently dubbed those syndicated plates boiler plates because of their resemblance to the plating used to make steam boilers. Soon boilerplate came to refer to the printed material on the plates as well as to the plates themselves. Because boilerplate stories were often filler, the word gained another meaning: "hackneyed or unoriginal writing."

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